Wit’s 2024 Spring Retreat
The Wit team had a great time reconnecting during our Spring Retreat!
The Wit team had a great time reconnecting during our Spring Retreat!
Watch this Wit Wednesday’s post to find out why searching your business on Google can hurt you and where you can safely check your ad ranking(must have a Google Ads account to check)!!🤔 Check out their conversation on our Facebook page here or by clicking the picture below! Our SEO specialist, Rachel, and PPC specialist, Megan explain … Continued
Look at what Google Local Service Ads is up to now! Have you seen the “Google Guaranteed” badge on Google Maps? We caught some of the first glimpses of this in the last couple weeks (see the screenshot below).  Are you utilizing LSA? If not, you should be. Read on to learn more. … Continued
Sending your customers a link to leave you a Google review is now easier than ever! Here’s a step-by-step look at how to set up Google’s new Review Link Generator: 1. Login to your Google My Business listing: google.com/business 2. Select HOME (lefthand sidebar) 3. Scroll down to ‘Complete Your Listing’ section … Continued
What is structured data? Structured data is a way to highlight key items about your business for search engines. This is typically done by using a type of code in areas of your website called Schema markup. Updating structured data frequently ensures the information search engines pull from your website is accurate. If we manage your SEO, we are working to ensure … Continued
Google Posts are a feature currently available within your Google My Business profile that allows you to create “posts” that show up directly in the knowledge panel for your business in search results. Here’s an example of what it looks like: Google Posts are temporary and are only live on your Google … Continued
Facebook has rolled out a new, upgraded Ads Manager interface to improve user experience. This new upgrade includes a copy and paste feature to speed up the time it takes to build ads –Â meaning higher productivity for managing ad campaigns! What you need to know Facebook is temporarily allowing users to switch back … Continued
In an attempt to remove false reviews, Google has mistakenly removed legitimate reviews from verified profiles. Google’s full statement reads: “In our ongoing efforts to remove fake reviews from Maps, we’ve experienced an increase in reviews being removed from businesses. We are inspecting our tools and systems to ensure that any legitimate reviews … Continued
Email is not dead. Your customers want to hear from you regularly, so make sure you’re sending them a valuable email a minimum of once per month. This keeps you top of mind when they need your services. The biggest obstacle that most companies have with sending emails is that they don’t have the … Continued
If you’re utilizing paid ads, Google’s call-only ads have been helping mobile searchers find and get in touch with you. Now, Google is expanding the amount of text you can include in those ads:       Two 30-character headlines (previously one headline)       90 character descriptions (previously 80 characters) Google is also making it easier to fit … Continued