Writing Awesome Ad Copy No matter where you place your ad, it’s important that your copy is attractive to both users and search engines. Here are some ideas to improve your online ads and get more business. Highlight Your Distinctions Make sure you pinpoint what makes your business unique, especially when it’s compared to your … Continued

SEO vs. PPC: Where to Invest for Business Growth Many business owners wonder whether it’s better for them to invest in Search Engine Optimization (SEO) for their website or in Pay Per Click (PPC) advertising. They know that they have a limited budget and they need to get their name out there, but they’re not … Continued