Categories: Google, Local Maps Marketing, Online Reputation Management, SEO
We’re seeing a growing trend of Google My Business profiles being hacked by unethical local marketing companies and scammers. They use the ‘claim this business’ link in the profile and in many cases the rightful owner accepts the request unknowingly granting access to the hacker. And in some cases, scammers gain access when GMB profiles aren’t actively monitored. If someone hijacks your listing they can change many important details about your listing like your name, [Read More...]
Categories: Google, SEO
What Is Passage Indexing? As stated by Google: Very specific searches can be the hardest to get right, since sometimes the single sentence that answers your question might be buried deep in a web page. We’ve recently made a breakthrough in ranking and are now able to not just index web pages, but individual passages from the pages. By better understanding the relevancy of specific passages, not just the overall page, we can find that [Read More...]
Categories: Digital Marketing, Google, Local Maps Marketing, SEO
How Google Determines Local Ranking “Local results are based primarily on relevance, distance, and prominence. A combination of these factors helps us find the best match for your search. For example, our algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.” * In order to be successful on Google My [Read More...]
