What is structured data?
Structured data is a way to highlight key items about your business for search engines. This is typically done by using a type of code in areas of your website called Schema markup.
Updating structured data frequently ensures the information search engines pull from your website is accurate.
If we manage your SEO, we are working to ensure search engines pull the most accurate and consistent information about your business, and that it’s easy to find. We use Schema to identify a variety of items about your business:
- Business type
- Business name, address, and phone number (NAP)
- Business operating hours
- Business logo
- Main URL for your website
- and more!