If you’re utilizing paid ads, Google’s call-only ads have been helping mobile searchers find and get in touch with you.
Now, Google is expanding the amount of text you can include in those ads:
- Two 30-character headlines (previously one headline)
- 90 character descriptions (previously 80 characters)
Google is also making it easier to fit both a business name and a call to action in the ad by moving the business name to the beginning of the ad description. This gives you more space in the headline area for your call to action.
Why is this important?
The more you can tell customers about your business in your ad, the better!
With this extra space, you’ll be able to tell more customers about who you are, what you do, and why they should choose to work with you. This will improve your ad reach, as well as the overall performance of your ad.
If you have any questions about this change, please reach out to me. Otherwise, reach out to your digital marketing company and ensure they’re taking advantage of this new feature.