In the home service industry, success isn’t about big, overnight wins. It’s about small, consistent improvements that drive long-term growth. That’s the power of the 1% rule—making your business just a little better every day. Why the 1% Rule Works Putting the 1% Rule into Practice For home service businesses, applying the 1% rule might … Continued

Core values are more than just words on a mission statement—they are the foundation of your business’s success. For home service businesses, core values define your customer interactions, team dynamics, and overall reputation in the community. They’re the principles that guide your business toward sustainable growth and long-term customer loyalty. By embracing and prioritizing core … Continued

Google is making some important updates to how their ads work, and it’s something every home service business should be paying attention to. Starting in 2025, Google will replace Video Action Campaigns (VACs) with something new called Demand Gen campaigns. This isn’t just a name change—it’s a big shift that could help your business reach … Continued