How to leverage your business with Google Posts

Google Posts are a feature currently available within your Google My Business profile that allows you to create “posts” that show up directly in the knowledge panel for your business in search results. Here’s an example of what it looks like:

Google Posts are temporary and are only live on your Google My Business profile for one week, so they’re often used to promote time-sensitive offers and events. The potential for posts is huge, letting you show off and advertise your reviews, events, offers, products, and more, all on one of the most visible parts of a Google search results page (the knowledge graph)! Some great ideas include:

• New specials/coupons

• New products/services you may be offering

• Great new reviews you’ve gotten, or news you’ve been in

• Updates to your business information, such as location, new employees, etc

• Events you’re participating in or sponsoring