September Sees Rise in SEO Volatility

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Prepare for a Google Algorithm Update Across industries, there are reports of pages dropping out of Google’s index and search ranking fluctuations affecting site visibility. Below is the September, 30-day chart from SEMRush’s search engine result page volatility index. Search result volatility has been rising throughout the month of September, indicating significant changes in Google’s … Continued

Video for the Trades: The Story of Yellow Dog Creative

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Video is a must when it comes to marketing your home service business. But many of us struggle with getting in the habit of regularly posting videos. We sat down with video expert Nancy O’Hare, Founder and Owner of Yellow Dog Creative, to learn just how easy video can be, particularly for social media. Nancy … Continued

Google LSA Introduces Bidding Platform

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Let’s show you how it works! Google Local Service Ads is testing out a new bidding option for home service businesses. The bidding option is still in beta and is not available to every LSA account yet. Assuming this beta test delivers positive results (for advertisers and Google), we can probably expect bidding to become … Continued

3 Biggest Factors to Top Google Local Ranking

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How Google Determines Local Ranking “Local results are based primarily on relevance, distance, and prominence. A combination of these factors helps us find the best match for your search. For example, our algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a … Continued

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