How PPC Has Changed Dramatically

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Home service businesses have experienced a notable decrease in lead quality, but there are ways to grow in spite of this change Pay-per-click (PPC) advertising has been a staple of the online marketing landscape for years. Home service businesses of all sizes have used PPC to reach new customers and generate leads.  But in recent … Continued

Hunting or Farming — PPC or SEO?

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Knowing whether your company needs to do PPC or SEO or both is like deciding whether you want to be a hunter, farmer or both. As a hunter you must prepare in advance by scouting your area, cleaning your tools (gun, backpack, knives, etc.), rise early and then wait. If you’ve prepared well you’ll be … Continued

SEO and PPC – The Sweet Spot

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  In the digital marketing world, SEO and PPC are often talked about separately. Businesses owners will often ask whether they should focus on PPC or SEO for their business. The answer isn’t always cut and dry! However, ideally, using SEO and PPC together in the “sweet spot” will produce the best results for your company. … Continued

Branding in PPC Campaigns- Why it’s Important!

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This Wit Wednesday, we explained why you need to be including branding in your PPC campaigns (Pay Per Click). One of our very own PPC managers, Megan, went over the 3 major reasons why you should be thinking about branding for PPC. Branding and PPC work together because: #1 Establish brand awareness & authority—> 1/3 … Continued

Why you Shouldn’t Be Googling Your Business!

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Watch this Wit Wednesday’s post to find out why searching your business on Google can hurt you and where you can safely check your ad ranking(must have a Google Ads account to check)!!🤔 Check out their conversation on our Facebook page here or by clicking the picture below! Our SEO specialist, Rachel, and PPC specialist, Megan explain … Continued

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