Partnerships: More than a catch phrase?

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Does your agency feel like an extension of your business? Can you talk to them as if they were sitting in the next office down from you? If the answers are no you may be doing business with the wrong company. Marketing agencies are great at marketing. They know what to tell you during the … Continued

The mindset + business connection

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By now you’ve heard how important your mindset is for growing a business. The connection between your state of mind and how successful you are in life is indisputable.  You may have even started being more mindful and aware of how your mental focus affects your results in your day to day life, and in … Continued

Marketing reporting is dead

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Sometimes you have to take radical action to stay true to yourself and do the right thing. And sometimes that means burning it up and getting back to basics.  I started Wit Digital in 2014 after learning how SEO worked at my mortgage firm. Back then, we were called Seequs.  I was amazed how well … Continued

4 Key Things To Look For in a Marketing Agency

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Doing business with a marketing company is more than a simple transaction.  It’s a creative pursuit that requires your input and insight, with the intention to grow your home service business.  Choosing someone you trust and hear good things about is a no brainer, but it’s still hard to hand over your hard earned marketing … Continued

The Ultimate Guide to Home Service Marketing ROI

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If you’re investing in any kind of marketing, especially digital marketing, it’s important to be able to understand your ROI (return on investment). Marketing is an investment to get you more leads and calls, but it’s also an investment in your brand.  How marketing ROI can help you grow your home service business  Understanding your … Continued

How to maximize your home service LSA performance

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LSA (Local Services Ads) on Google can send you tons of leads. But if you’re not doing it right, you’re probably losing out on some new customers and wasting your cash. Here are some tricks and tips to make sure you’re maximizing LSA. Complete your LSA profile Make sure your business profile is completely filled out … Continued

Hunting or Farming — PPC or SEO?

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Knowing whether your company needs to do PPC or SEO or both is like deciding whether you want to be a hunter, farmer or both. As a hunter you must prepare in advance by scouting your area, cleaning your tools (gun, backpack, knives, etc.), rise early and then wait. If you’ve prepared well you’ll be … Continued

OK Google….Voice Search Impacts Website Optimization

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  Whether you’re loyal to Google, Siri, Cortana or Alexa chances are you search the internet regularly by voice commands instead of typing.  This growing trend must be considered when choosing content keywords and content for your website. 60% of all searches from mobile devices and at least 20% of those searches come from a … Continued

Facebook Ads: Creepy or Awesome?

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A lot of people find Facebook ads creepy, especially when they clearly know more about you than you’ve told them. From a personal point of view, this might be true. Facebook knows where you live, how long you’ve lived there, what kind of car you drive, what you’ve charged on your credit card, the websites … Continued

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