September Sees Rise in SEO Volatility

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Prepare for a Google Algorithm Update Across industries, there are reports of pages dropping out of Google’s index and search ranking fluctuations affecting site visibility. Below is the September, 30-day chart from SEMRush’s search engine result page volatility index. Search result volatility has been rising throughout the month of September, indicating significant changes in Google’s … Continued

Video for the Trades: The Story of Yellow Dog Creative

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Video is a must when it comes to marketing your home service business. But many of us struggle with getting in the habit of regularly posting videos. We sat down with video expert Nancy O’Hare, Founder and Owner of Yellow Dog Creative, to learn just how easy video can be, particularly for social media. Nancy … Continued

Google LSA Introduces Bidding Platform

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Let’s show you how it works! Google Local Service Ads is testing out a new bidding option for home service businesses. The bidding option is still in beta and is not available to every LSA account yet. Assuming this beta test delivers positive results (for advertisers and Google), we can probably expect bidding to become … Continued

3 Biggest Factors to Top Google Local Ranking

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How Google Determines Local Ranking “Local results are based primarily on relevance, distance, and prominence. A combination of these factors helps us find the best match for your search. For example, our algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a … Continued

What Does Google’s New Passage Indexing Mean for My Website?

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What Is Passage Indexing? As stated by Google: Very specific searches can be the hardest to get right, since sometimes the single sentence that answers your question might be buried deep in a web page. We’ve recently made a breakthrough in ranking and are now able to not just index web pages, but individual passages … Continued

Hijacked GMB Listings on the Rise

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We’re seeing a growing trend of Google My Business profiles being hacked by unethical local marketing companies and scammers. They use the ‘claim this business’ link in the profile and in many cases the rightful owner accepts the request unknowingly granting access to the hacker. And in some cases, scammers gain access when GMB profiles … Continued

Google’s December 2020 Core Update: What To Know

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On December 3rd 2020, Google announced the roll out of their December 2020 Core Update: Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post … Continued

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