How to enable Wit Digital Alexa skill (add it to your daily flash briefing)

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  Don’t miss your daily home service marketing flash briefing from us! Here’s 2 ways to enable the Wit Digital Skill: Voice “Alexa, enable Wit Digital skill” BOOM! Enjoy awesome daily home service marketing tips!   Alexa App Select ☰ (top, left-hand corner) Select ‘Skills & Games’ Select ‘Your Skills’ Select magnifying glass icon and search … Continued

Multi-channel marketing strategies for your service business

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  Having a robust marketing plan is the best way to find success with your efforts as a whole, and that means utilizing a wide array of marketing channels for your home service business.   If you’re able to use several types of marketing for your business, each channel can really feed and succeed off … Continued

How to drive leads through Facebook Messenger

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  At the end of April, Facebook announced two new features on Facebook Messenger to help businesses reach customers in new ways.   First, they’ve rolled out new lead-generation templates that create an automated question and answer system. This allows businesses to get more information from potential customers about what type of services they are … Continued

Is Google going to start charging for business listings?

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  In case you missed our recent Facebook live video, we went over the recent speculation that Google may start charging for its Google My Business listings.   Google recently sent out surveys to select local businesses, posing questions regarding pricing option preferences and gauging interest level on future features. What this means for you … Continued

Tips to stay staffed for busy season

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  Recruiting for your service business during the busy season doesn’t have to be a four letter word. Here’s a few tips that can help keep you in front of the perfect candidates during busy season:   Make sure your Careers page is updated with all your open positions along with a detailed job description for each job Create an ‘About … Continued

How to track your CAC (Customer Acquisition Cost)

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  Are you tracking your CAC, or customer acquisition cost? This is a metric that can make a huge difference in how you allocate your resources and time, so it’s important to have a pulse on what this means for your home service company.   When you are determining your CAC, consider both your marketing … Continued

What is Metadata: Why is metadata important?

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  When I first got into SEO all I heard was meta this and meta that. Everyone seemed to be speaking a foreign language, but all I did was nod my head and play along. I waited too long before I asked the question, what is Metadata!? A quick Google search explains it as “data … Continued

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