Categories: Google
Look at what Google Local Service Ads is up to now! Have you seen the “Google Guaranteed” badge on Google Maps? We caught some of the first glimpses of this in the last couple weeks (see the screenshot below). Are you utilizing LSA? If not, you should be. Read on to learn more. [NEW] Local Service Ads in Google Maps Results This is brand new and only showing up in a very [Read More...]
Categories: Google
Sending your customers a link to leave you a Google review is now easier than ever! Here’s a step-by-step look at how to set up Google’s new Review Link Generator: 1. Login to your Google My Business listing: google.com/business 2. Select HOME (lefthand sidebar) 3. Scroll down to ‘Complete Your Listing’ section 4. Select (+) beside ‘Add Profile Short Name’ 5. Enter in a short name without spaces (e.g., witdigital or johnsplumbing) [Read More...]
Categories: Digital Marketing
Facebook has rolled out a new, upgraded Ads Manager interface to improve user experience. This new upgrade includes a copy and paste feature to speed up the time it takes to build ads – meaning higher productivity for managing ad campaigns! What you need to know Facebook is temporarily allowing users to switch back and forth between the old and new interface (shown below) Most of the changes to the interface are simply cosmetic [Read More...]
Categories: Google
In an attempt to remove false reviews, Google has mistakenly removed legitimate reviews from verified profiles. Google’s full statement reads: “In our ongoing efforts to remove fake reviews from Maps, we’ve experienced an increase in reviews being removed from businesses. We are inspecting our tools and systems to ensure that any legitimate reviews are reinstated.” For some businesses, a few reviews are missing – while others are missing all their reviews. [Read More...]
Categories: Uncategorized
Are you tracking your CAC, or customer acquisition cost? This is a metric that can make a huge difference in how you allocate your resources and time, so it’s important to have a pulse on what this means for your home service company. When you are determining your CAC, consider both your marketing and sales costs that are required in order to earn a new customer, and actually make a sale. Of course, [Read More...]
Categories: Digital Marketing
Email is not dead. Your customers want to hear from you regularly, so make sure you’re sending them a valuable email a minimum of once per month. This keeps you top of mind when they need your services. The biggest obstacle that most companies have with sending emails is that they don’t have the system set up and they don’t have an email template created. So, today, we solved that problem for you. Included below are [Read More...]
Categories: Uncategorized
Recruiting for your service business during the busy season doesn’t have to be a four letter word. Here’s a few tips that can help keep you in front of the perfect candidates during busy season: Make sure your Careers page is updated with all your open positions along with a detailed job description for each job Create an ‘About Us’ video to show off your awesome culture (great for use on Facebook with targeted ads and Glassdoor business profiles) Utilize Facebook [Read More...]
Categories: Digital Marketing
What is structured data? Structured data is a way to highlight key items about your business for search engines. This is typically done by using a type of code in areas of your website called Schema markup. Updating structured data frequently ensures the information search engines pull from your website is accurate. If we manage your SEO, we are working to ensure search engines pull the most accurate and consistent information about your business, and that it’s easy to find. We use Schema to [Read More...]
Categories: Google
In case you missed our recent Facebook live video, we went over the recent speculation that Google may start charging for its Google My Business listings. Google recently sent out surveys to select local businesses, posing questions regarding pricing option preferences and gauging interest level on future features. What this means for you Google may start charging a fee to be listed, and fortunately it looks like any fees will be fairly cheap [Read More...]
Categories: Digital Marketing
At the end of April, Facebook announced two new features on Facebook Messenger to help businesses reach customers in new ways. First, they’ve rolled out new lead-generation templates that create an automated question and answer system. This allows businesses to get more information from potential customers about what type of services they are looking for, which not only cuts down on the work your CSRs need to do, but also allows you to [Read More...]
