Categories: Digital Marketing
Instagram now allows you to add alt text (alternative text) to your images. You can either customize it (which we recommend), or let Instagram automatically add it for you. Why is alt text important? In a nutshell, alt text provides alternative description and information for an image if a user cannot view it (e.g., slow internet connection, or if the user has accessibility needs and uses a screen reader). It’s an opportunity for [Read More...]
Categories: SEO, Website Content
2 Keys to Better Online Content We’ve all heard the saying that “Content is King.” Today’s version would be “Good Content is King.” And, not all content is good content. Buzzsumo recently analyzed over 1 million online articles to look at the correlation of shares and links and to identify the formats that get relatively more shares or links. Of the 100,000 randomly pulled articles, over 50% had 2 or fewer FB interactions (shares, likes, [Read More...]
Categories: Digital Marketing
The results are in – Facebook Recommendations is now officially taking the place of a 5-star reviews. Now, users are asked, “Do you recommend ABC Plumbing?” and are given the option to say, “Yes” or “No.” In addition, users can also choose to tag their review, which makes it easier for others to find. If someone thinks you have the “Best Plumbers” around, they can add that tag and it will pop up when someone [Read More...]
