Categories: 2021 Wit Site, Digital Marketing, Google, Local Maps Marketing, SEO
How Google Determines Local Ranking “Local results are based primarily on relevance, distance, and prominence. A combination of these factors helps us find the best match for your search. For example, our algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.” * In order to be successful on Google My [Read More...]
Categories: 2021 Wit Site, Digital Marketing
Let’s show you how it works! Google Local Service Ads is testing out a new bidding option for home service businesses. The bidding option is still in beta and is not available to every LSA account yet. Assuming this beta test delivers positive results (for advertisers and Google), we can probably expect bidding to become generally available sometime next year. Let’s show you how to check if you have it and how to use it. [Read More...]
Categories: 2021 Wit Site, Home Service Success
Video is a must when it comes to marketing your home service business. But many of us struggle with getting in the habit of regularly posting videos. We sat down with video expert Nancy O’Hare, Founder and Owner of Yellow Dog Creative, to learn just how easy video can be, particularly for social media. Nancy shared her story of how she got into video production for the home service industry as well as the process [Read More...]
Categories: 2021 Wit Site, SEO
Prepare for a Google Algorithm Update Across industries, there are reports of pages dropping out of Google’s index and search ranking fluctuations affecting site visibility. Below is the September, 30-day chart from SEMRush’s search engine result page volatility index. Search result volatility has been rising throughout the month of September, indicating significant changes in Google’s search algorithm. It’s only a matter of time when a major update is released. Check If Your Site Has Been [Read More...]
Categories: 2021 Wit Site, Home Service Success
Chris Crew grew his HVAC, Electrical, and Plumbing Business to 60 trucks and $18 Million in 4 Years Chris entered the electrical trade at 16 and quickly moved up the ranks into sales and operations. After managing the training program for a HVAC, electrical, and plumbing franchise with 90 locations, he started his own company in 2013. Chris grew that company from 10 to 60 trucks, and over 18 million dollars in revenue, in just [Read More...]
Categories: 2021 Wit Site, Digital Marketing
Google Assistant, Siri, and Alexa take up comparable market share, so businesses should aim to adapt to all three assistants whose algorithms are drastically different. Alexa cannot return results for each fourth question, implying that this is mainly a home-based device that understands voice commands but is not intended for running search queries. The average answer length for all analyzed assistants is 23 words, and Google Assistant devices return the longest answers, at 41 words. [Read More...]
Categories: 2021 Wit Site, Home Service Success
Watch Our conversation with Bryan Hammons, Pro Plumber & Biz Advisor Bryan Hammons is the man. Not only did Bryan start the Plumbing Hacks Facebook group with over 35,000 followers, but he’s a badass plumber in his own right and now advises home service business owners on how to grow their companies. He’s all about lending a helpful hand and knows how to have fun with it. We talked with Bryan about all that and [Read More...]
Categories: 2021 Wit Site, Digital Marketing, website performance
Speed matters. We exclusively host our websites with Kinsta as they have created the fastest WordPress experience, contributing to our SEO results. Check the speed of your site at https://witdelivers.com/free/ Read the Kinsta post at https://kinsta.com/blog/fastest-wordpress-hosting/ Thanks for watching!
Categories: 2021 Wit Site, Digital Marketing, News
Meet the Johnson Family! They were planning on doing some home renovations prior to the pandemic. Both Mr. and Mrs. Johnson are handy, and they are thinking about getting the master bath remodel job started themselves. They know there is going to be some hiccups, specifically around the plumbing fixtures and how to safely pull those fixtures out of the bathroom without breaking their plumbing. Mr. Johnson turns to Google to start some preliminary research, [Read More...]
Categories: 2021 Wit Site, Digital Marketing
Google has hinted they will soon start offering an “upgraded” GMB profile option with the Google Guarantee check mark that appears right in your Google My Business listing. Those of you who do Local Service Ads with Wit (or your own digital marketing company) will already be familiar with this little green check mark, and if you aren’t doing LSA, you should definitely get on that! This “upgraded listing” with the check mark included [Read More...]
