Categories: Local Maps Marketing
Local Online Marketing A lot of consumers nowadays are very well-informed. In fact, many of them make it a point to search for a product over the web before making a purchase. Almost every household has at least one desktop computer. Moreover, a lot of people are equipped with handy mobile devices with internet connectivity. For them, the internet is a valuable tool. How Business Should Take Advantage of This Information Many times, small businesses prematurely [Read More...]
Categories: Digital Marketing
Instagram now allows you to add alt text (alternative text) to your images. You can either customize it (which we recommend), or let Instagram automatically add it for you. Why is alt text important? In a nutshell, alt text provides alternative description and information for an image if a user cannot view it (e.g., slow internet connection, or if the user has accessibility needs and uses a screen reader). It’s an opportunity for [Read More...]
Categories: SEO, Website Content
2 Keys to Better Online Content We’ve all heard the saying that “Content is King.” Today’s version would be “Good Content is King.” And, not all content is good content. Buzzsumo recently analyzed over 1 million online articles to look at the correlation of shares and links and to identify the formats that get relatively more shares or links. Of the 100,000 randomly pulled articles, over 50% had 2 or fewer FB interactions (shares, likes, [Read More...]
