Categories: Home Service Success
“Customers can’t unlearn convenience” – Ray Clark Providing convenient ways for homeowners to find the right expert for the job and schedule service is crucial to growing a home service business. On this episode of Home Service Success TV we sit down with Ray Clark, CoFounder of Schedule Engine, to talk about the force of technology in the home service industry. How can you implement customer conveniences while also becoming more agile? Take a listen [Read More...]
Categories: Digital Marketing, Google, Local Maps Marketing, SEO
How Google Determines Local Ranking “Local results are based primarily on relevance, distance, and prominence. A combination of these factors helps us find the best match for your search. For example, our algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.” * In order to be successful on Google My [Read More...]
Categories: Digital Marketing
Let’s show you how it works! Google Local Service Ads is testing out a new bidding option for home service businesses. The bidding option is still in beta and is not available to every LSA account yet. Assuming this beta test delivers positive results (for advertisers and Google), we can probably expect bidding to become generally available sometime next year. Let’s show you how to check if you have it and how to use it. [Read More...]
