Categories: Digital Marketing
Facebook has rolled out a new, upgraded Ads Manager interface to improve user experience. This new upgrade includes a copy and paste feature to speed up the time it takes to build ads – meaning higher productivity for managing ad campaigns! What you need to know Facebook is temporarily allowing users to switch back and forth between the old and new interface (shown below) Most of the changes to the interface are simply cosmetic [Read More...]
Categories: Google
In an attempt to remove false reviews, Google has mistakenly removed legitimate reviews from verified profiles. Google’s full statement reads: “In our ongoing efforts to remove fake reviews from Maps, we’ve experienced an increase in reviews being removed from businesses. We are inspecting our tools and systems to ensure that any legitimate reviews are reinstated.” For some businesses, a few reviews are missing – while others are missing all their reviews. [Read More...]
Categories: Uncategorized
Are you tracking your CAC, or customer acquisition cost? This is a metric that can make a huge difference in how you allocate your resources and time, so it’s important to have a pulse on what this means for your home service company. When you are determining your CAC, consider both your marketing and sales costs that are required in order to earn a new customer, and actually make a sale. Of course, [Read More...]
