Google Business Profiles: The Buzz Around the Shutdown – What You Need to Know!

IMPORTANT NOTE: THIS INFORMATION IS RELEVANT ONLY TO INDIVIDUALS WHOSE MAIN WEBSITE IS HOSTED ON GOOGLE BUSINESS.

As of March 2024, there have been changes regarding websites created through Google Business Profiles. These changes affect how customers interact with your online presence and require action from business owners to ensure a smooth transition.

Let’s dive into the details.

What is Happening?

Websites created with Google Business Profiles are no longer available as of March 5, 2024. Customers who attempt to visit these sites will be redirected to your Business Profile. This redirection will remain in effect until June 10, 2024. After that, visitors will see a “Page not found” error when trying to access your website.

What Do I Do?

Please note, this information is solely for individuals whose main website is hosted on Google Business.

If you wish to maintain a website for your business, take action now!

How?

Explore alternative tools to build a new site for your business. You can do this independently through options available such as Wix, Squarespace, GoDaddy, Weebly, and more. Alternatively, find a suitable agency to build your website for you.

Once you have created your new website, update your Google Business Profile with the new website address. THIS IS CRUCIAL!

TIPS!

Domains ending with “business.site” and “negocio.site” have been removed from the website field on your Business Profile. Update your profile with a new website URL.

Your Business Profile remains unaffected by these changes!

If your business does not utilize a website primarily created with Google Business Profile, these changes won’t impact you.

These changes signify a shift in how businesses manage their online presence. Be proactive in creating a new site and updating your profile to maintain visibility and accessibility for your customers. Embrace these changes as a great opportunity to enhance your digital footprint and continue providing amazing experiences to your audience.

QUESTIONS?

Contact us! We are always happy to chat!