Categories: Google
In an attempt to remove false reviews, Google has mistakenly removed legitimate reviews from verified profiles. Google’s full statement reads: “In our ongoing efforts to remove fake reviews from Maps, we’ve experienced an increase in reviews being removed from businesses. We are inspecting our tools and systems to ensure that any legitimate reviews are reinstated.” For some businesses, a few reviews are missing – while others are missing all their reviews. [Read More...]
Categories: Uncategorized
Are you tracking your CAC, or customer acquisition cost? This is a metric that can make a huge difference in how you allocate your resources and time, so it’s important to have a pulse on what this means for your home service company. When you are determining your CAC, consider both your marketing and sales costs that are required in order to earn a new customer, and actually make a sale. Of course, [Read More...]
Categories: Digital Marketing
Email is not dead. Your customers want to hear from you regularly, so make sure you’re sending them a valuable email a minimum of once per month. This keeps you top of mind when they need your services. The biggest obstacle that most companies have with sending emails is that they don’t have the system set up and they don’t have an email template created. So, today, we solved that problem for you. Included below are [Read More...]
