Categories: Digital Marketing, Online Reputation Management, PPC
This Wit Wednesday, we explained why you need to be including branding in your PPC campaigns (Pay Per Click). One of our very own PPC managers, Megan, went over the 3 major reasons why you should be thinking about branding for PPC. Branding and PPC work together because: #1 Establish brand awareness & authority—> 1/3 of people click on branded ads If somebody is doing a branded search for you, about 33% of people are [Read More...]
Categories: SEO
At Wit, we’re always emphasizing how important it is to add fresh and timely content to your website – it helps you rank higher and gain the trust of your customers. If you’ve noticed a decline in your website traffic in the last couple of weeks, don’t panic. Google recently experienced an issue with indexing new content (this same issue occurred earlier in the year in May 2019); a bug that impacted how [Read More...]
Categories: Digital Marketing
Facebook (and Zuckeberg) are at it again – slated to add more features to it’s already dynamic platform! Launching this Fall, Facebook plans to launch a dedicated “high-quality news” section in an effort to deliver “trustworthy news” to it’s users. Zuckerberg writes, “It’s important to me that we help people get trustworthy news and find solutions that help journalists around the world do their important work.” While Facebook is holding their [Read More...]
