Categories: Website Design, website performance
This Wit Wednesday, our lead software engineer, Ryan, goes over a few important points to keep your site performing at its optimal level. • Letting your site become stagnant Keep your content updated and fresh! No one wants to read a blog post from over ten years ago or see outdated photos of your team. People want to read recent, content and see relevant images of your business. Keep it updated! • Using your live [Read More...]
Categories: Uncategorized
What is content? This week, published author and Wit’s Digital Services Manager, Nicole talks about the importance of content on your website. Click HERE to watch her full explanation! This is referring to anything written or visual on your site such as: the logo, page headers, blogs, paragraphs, videos, your call to actions buttons (these are VERY important!). Why does it matter on a website? Google’s main goal is to show the searcher the [Read More...]
Categories: Uncategorized
Check out this Wit Wednesday with Shayna dropping some mad knowledge on 4 trends you should be adding to your marketing strategies for the new year! Check out her points below. 1) Chatbots- The possibilities are endless with chatbots! As they become more refined and responsive to your users, their capability to respond more effectively is increasing. Make sure you have this on your site-ASAP! 2) Voice Powered Search- How many people do you know that [Read More...]
Categories: Digital Marketing, Home Service Success, Uncategorized
This Wit Wednesday, Kelsey discussed the importance of keeping processes in your business flexible and three tips on how you can apply this approach in your company. Click here to watch full video! Here at Wit, we implement these tips ourselves and have seen incredible improvement in various parts of our agency. Being adaptable, or flexible to change has been a key element for our success, and we believe you should be always willing to [Read More...]
Categories: Digital Marketing, FAQ, Google, Home Service Success, PPC, SEO
Watch this Wit Wednesday’s post to find out why searching your business on Google can hurt you and where you can safely check your ad ranking(must have a Google Ads account to check)!!🤔 Check out their conversation on our Facebook page here or by clicking the picture below! Our SEO specialist, Rachel, and PPC specialist, Megan explain the negative effects this can have on your page rank and paid ads‼️ SEO: 📈-Page Rank: Let’s say you scroll [Read More...]
Categories: Digital Marketing, Online Reputation Management, PPC
This Wit Wednesday, we explained why you need to be including branding in your PPC campaigns (Pay Per Click). One of our very own PPC managers, Megan, went over the 3 major reasons why you should be thinking about branding for PPC. Branding and PPC work together because: #1 Establish brand awareness & authority—> 1/3 of people click on branded ads If somebody is doing a branded search for you, about 33% of people are [Read More...]
Categories: SEO
At Wit, we’re always emphasizing how important it is to add fresh and timely content to your website – it helps you rank higher and gain the trust of your customers. If you’ve noticed a decline in your website traffic in the last couple of weeks, don’t panic. Google recently experienced an issue with indexing new content (this same issue occurred earlier in the year in May 2019); a bug that impacted how [Read More...]
Categories: Digital Marketing
Facebook (and Zuckeberg) are at it again – slated to add more features to it’s already dynamic platform! Launching this Fall, Facebook plans to launch a dedicated “high-quality news” section in an effort to deliver “trustworthy news” to it’s users. Zuckerberg writes, “It’s important to me that we help people get trustworthy news and find solutions that help journalists around the world do their important work.” While Facebook is holding their [Read More...]
Categories: Website Design
Here at Wit, our full-service tribe of home service digital marketing experts build custom strategies to ensure you dominate your market – including high converting websites. Here’s the top 3 advantages of building your website with us: #1 SEO optimization We build websites that help you crush SEO and rank higher (aww yeah!) • Speed • Keyword research • Content and images #2 Quality Our websites aren’t just incredibly attractive (and [Read More...]
Categories: Google
Look at what Google Local Service Ads is up to now! Have you seen the “Google Guaranteed” badge on Google Maps? We caught some of the first glimpses of this in the last couple weeks (see the screenshot below). Are you utilizing LSA? If not, you should be. Read on to learn more. [NEW] Local Service Ads in Google Maps Results This is brand new and only showing up in a very [Read More...]
