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Hi, I am Emily Appleton with Appleton Campbell. We have been in business for, 2026 will be our 50 years. I have been here technically employed for the last two and a half years, but I grew up here. I've been watching and learning and understanding everything since I was a little kid playing in the shop.

All I'm boarding with with was terrifying. We had really strong PPC going with Google, and our website was great, but the SEO was lacking certainly. We'd switched to other web companies before, web development companies before, and it didn't go great. So we were definitely nervous and hesitant to do it.

I had a very long conversation with Andrew at an event that I ran into him at, and we talked for, I'm just saying it was maybe an hour that we stood there talking, and I was super reassured and felt comfortable, maybe more comfortable than others, but as a team we were nervous, and we put a lot of hours into building the website before we went live with it. It was a lot of work for us. It was a lot of work for the team at Wit. They were super patient and answered all of our questions and did the best they could to reassure us, still though it was terrifying, and it was a lot of money to be spending on something that we hoped was gonna work.

The first few months where we knew the initial change was gonna be shocking, and we were prepared for it. But we really hammered on PPC to try and make up for SEO in the website being brand new, and everyone I have spoken to is blown away by how fast the SEO took effect, how quickly it started working. It's been a little over a year now, and it's killing it, it's, yeah, it's doing a great job.

Communication with the team was incredible. And it still is, I have cell phone numbers and text messages about stuff having to do with work or stuff having to do with vacation, anything. We're in almost constant contact. We've opened up a lot of things that we use for tracking stuff to know how well the website's doing, and what's tracking it, and kind of able to make decisions before we have to make requests.

We are technically clients of Whits, but it feels way more than like being a client of almost anybody else. It's very much a partnership to grow the better we do, the better they do. It's a, we're all on the same team. We're in it together. It feels like a partnership. Not a begging for information, struggling to get you guys to do what we want. We all want to do the same thing. We all want to make the phone ring.

So when I started about two and a half years ago, our data, our marketing data was lacking, and I thrive on data. I want the numbers. I want to see it on paper. I want to know what's working, what's not working. So I put a lot of effort and research into getting us as much data as possible, and my biggest goal with switching the website was to have more data, to know what's working, and to know what's not, and why, or why it's not working.

And with the transparency, the, this is everything, just laying it all out. This is everything we are doing. This is exactly how it's functioning. The wide open access to the backside of anything I've asked for, I've asked for some crazy things, and gotten access to some stuff that I wouldn't expect a marketing company to give me. But they want to provide the information. They want to provide the backing. They want to prove that what they're doing is working, and it is, it's improving it regularly.