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WIT Health

The leading digitalvendor for healthcare.

Web design, branding, SEO, paid media and dashboards, built for healthcare.

What we do

Trusted by health brands

360 PharmaHealthcare transaction advisory
Pyramids PharmacySpecialty & infusion pharmacy
Lotus Health InfusionInfusion therapy

Solutionsbuilt for healthcare

We build around how healthcare actually gets found, referred into, and paid.

  • Web Design

    Found, understood, and easy to refer into

    Sites built for healthcare providers and groups: every location found, every service line explained, and referral and intake paths that don't lose the patient.

    • Multi-location sites
    • Service line pages
    • Referral landing pages
    • Provider directories
    • Online scheduling
    • Site speed & Core Web Vitals
    • Accessibility (WCAG)
    • HIPAA-aware forms
  • SEO

    Found by the referrer and the patient

    Local, clinical and technical search built for healthcare: every location ranking in its own market, and condition content that answers the question before a competitor does.

    • Local & map SEO
    • Multi-location listings
    • Condition & therapy content
    • Technical SEO
    • Provider & location schema
    • Reputation & reviews
    • Show up in AI search
    • Referrer-intent content
  • Paid Media

    Spend measured in patients, not impressions

    Ads aimed at the service lines you want more of, tracked past the click to the referral and the first visit, and kept inside the rules healthcare advertising has to follow.

    • Google & Meta
    • Service line campaigns
    • Geo & radius targeting
    • Landing page systems
    • Call tracking
    • Compliance-aware creative
    • Referral source attribution
    • Cost per patient acquired
  • Branding

    One identity across every site and service line

    A brand system that holds as the group adds pharmacies, branches and service lines, so the twentieth location reads as considered as the first.

    • Identity systems
    • Brand guidelines
    • Naming & architecture
    • Signage & wayfinding
    • Collateral templates
    • Photography direction
    • Referral kits
    • Investor & pitch decks
  • Dashboards

    Revenue, referrals, operations and quality

    Live reporting across revenue cycle, intake, pharmacy operations, clinical quality and growth, so operators, clinicians and sponsors all read the same numbers.

    • Revenue cycle overview
    • Days in A/R & aging
    • Denials & appeals
    • Referral scorecards
    • Intake funnel
    • Time-to-treatment
    • Fill rate & turnaround
    • 340B / GPO compliance
    • Refill adherence (PDC)
    • Star ratings & quality
    • Patient acquisition cost
    • Location performance
  • AI Automation & Form Digitization

    Less re-keying. Fewer callbacks.

    Referral, intake and benefits forms moved online and connected, with AI automation doing the re-keying and chasing so your team doesn't have to.

    • Referral intake forms
    • Benefits verification
    • Prior authorization
    • Eligibility checks
    • Charge capture
    • Denial & appeal workflow
    • A/R follow-up

Web design

360 Pharma website
360 Pharma mobile website

Healthcare transaction advisory

An institutional brand and a track record laid out for private equity groups and operators weighing a deal.

We don't stopat the website

A referral only counts once the patient is in the door and the claim gets paid. So we build what sits behind the site too: the dashboards that show what's working, and the intake forms that reach billing clean the first time.

Dashboards interface

Dashboards

One set of numbers everyone can read

Revenue cycle, referrals, pharmacy operations, and quality in one live view. Operators, clinicians, and sponsors see the same numbers, so your monthly call is about decisions, not reconciling reports. You see exactly what we see.

RCM forms interface

RCM forms

Intake that reaches billing clean the first time

Referral, benefits and intake built around what revenue cycle actually needs. Fewer callbacks, fewer stalled verifications, and a shorter gap between referral and first fill or first visit.

Built to bring them in

A clinician showing a patient a form on a tablet in a waiting room

SEO

Found by the referrer and the patient

  • Every location ranking in its own market
  • Condition content that answers the question first
  • Showing up in AI search, too
A patient in an infusion chair checking his phone

Paid Media

Spend measured in patients, not impressions

  • Ads aimed at the service lines you want more of
  • Tracked past the click, to the referral and the first visit
  • Kept inside the rules healthcare advertising has to follow
A pharmacist in a lab coat talking with a patient at the pharmacy counter

Branding

One identity across every site and service line

  • A brand system that holds as you add pharmacies and branches
  • Every service line looks like it belongs
  • The twentieth location as considered as the first

Volume is the easy part.Getting paid is the business.

Post-acute and pharmacy are volume businesses with a referral and revenue-cycle problem, not an advertising problem. A referring office can't find the right site of care, the intake form asks the wrong questions, benefits verification stalls, and the claim goes out with a gap that becomes a denial.

We work that whole path: what a referrer and a patient find, how fast a location page answers, what the intake form actually collects, and whether the numbers reaching the board match the numbers on the floor.

We tie our work to your revenue, report it honestly, and build it as a partnership. And the advisory team guiding Wit Health has decades of experience in healthcare and private equity.

Board advisor

Six exits behindthe advice.

Keith H. Crawford

Keith H. Crawford

Board advisor, Wit Health

President, 360Pharma

In healthcare exits
~$5.8BIn healthcare exits
Companies exited
6Companies exited
Years operating
20+Years operating
US patents held
22US patents held

Keith has spent more than two decades as an operator in healthcare — C-suite and senior executive roles at six companies whose exits total roughly $5.8B.

He founded 360Pharma in 2014 to bring that operating view to private equity groups evaluating healthcare acquisitions, across hospital, physician and home-based infusion, specialty pharmacy, 503A and 503B compounding, medical device, DME and distribution. He sits on the board of CPS Infusion, is a board member and investor at SempiternusRx, and guest lectures in Pepperdine's Graziadio MBA healthcare distinction.

For our partners it means the way we frame referral pathways, revenue cycle and exit readiness gets pressure-tested by someone who has run those businesses rather than studied them.

The exits

  • Coram Healthcare — CVS
  • CarepathRx — Cigna / Evernorth, at 26x EBITDA
  • Medical Specialty Distributors — McKesson
  • Solara Medical Supplies — AdaptHealth
  • Preferred Homecare — CVS
  • Bone Care International — Genzyme
  • Buy-side diligence
  • Sell-side & exit readiness
  • Revenue cycle remediation
  • Regulatory pathway & submissions
  • 40+ IND filings
  • 18 NDA-track submissions

WIT AI // ASK A BETTER QUESTION

Get in touch for what your business needs

Tell us what you treat, where you want to grow, and what’s getting in the way. We’ll tell you honestly whether we can help and what it would take. No pressure, no pitch.