by Admin

5 Most Commonly Overlooked Elements When Building A Website, A Behind the Scenes Look

2 min read

If done right, your website could be one of your business’ most valuable assets.

Whether you’re building a new website, or revamping your current one, there are various moving parts to keep an eye on to ensure it’s improving your marketing, not holding it back. The following five elements are most commonly overlooked during website development; make sure your website isn’t one of them.

 

Keyword Research

In short, keyword research is when our SEO (Search Engine Optimization) Account Managers research key search terms and phrases that users enter into search engines while looking for a topic or service.

It’s imperative that you rank for keywords that apply to your business and services; therefore, when building your website, we take a deep dive into local keyword search volume specific to you. We look into what’s being searched the most in your area and make recommendations as to what pages should be added, removed or combined to improve your overall website structure and optimization.

 

Color Selection

While this may seem simple, selecting your website colors correctly is vital. This decision will not only impact your visitors’ experiences; it will influence your conversion rate.

When building a website with us, we normally use your primary brand color, secondary brand color and an eye-catching conversion color that will pop and grab visitors’ attention. This color is primarily used for buttons and calls-to-action – elements we want visitors to click and engage with. We have found that the best conversion colors are oranges, yellows, blues and greens.

We balance your website’s overall look and feel using neutral shades. This blend of bright and neutral colors creates a sharp, engaging and welcoming presentation. This, combined with intentional conversion element placement maximizes visitor experience.

 

Example of client mockup

Mockup Generation

A mockup is a static image that reflects how your website will look when its live and available to the public.

If you’re working with us, you’re involved throughout the creative process. To help you visualize your website, we create various mockups to reflect how it will look on desktop and mobile devices (smartphones and tablets). We also design mockups to illustrate how your navigation/menus, hover features (animation or color changes that occur when a mouse hovers over an image or button) and 404 error pages (the pages that appear when a visitor visits a page that doesn’t exist or mistypes a URL) will look when live.

 

E-mail Marketing Integration

According to a study by VentureBeat, e-mail marketing has the highest ROI (return on investment) out of any other marketing channel, beating paid search TV and radio. For this reason, we create an e-mail database that is integrated with your website so you can keep in communication with your customers and prospects. Every e-mail that is entered on your website is added to a customer list so you can send out branded newsletters, announcements, coupon offers, etc.

 

Social Media

As you know, your social media presence is a valuable piece of your digital marketing strategy. To help amplify your brand and maintain consistency, we also review your social media profiles and create custom updated graphics for you to utilize.

These five elements ultimately ensure your website provides credibility, visibility and convenience to your visitors. From consulting to strategizing, we can help sharpen your website and overall digital marketing strategy. Reach out to us at [email protected] or 1-800-444-8957; we can help!

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