Google has announced on their webmaster blog that in May, they are going to be releasing an update to the mobile-friendly algorithm update that launched on April 21st, 2015, also known as “Mobilegeddon”. To show that they’re serious about this, they are also giving site owners private messages in the Search Results telling them if their site isn’t Mobile Friendly. Take a look at this screenshot shared by Search Engine Land of what a site owner of a non-mobile friendly site sees for her site in the Search Results:
Google has said that if your site is already mobile-friendly, you don’t have anything to worry about. They are strictly targeting sites that are still not mobile friendly. This is going to be a slow rollout, so the effect might not be a drastic drop of sites right away. Also, since mobile friendliness is considered a page specific signal (meaning you could have pages that are and aren’t mobile friendly) this rollout is even more likely not to be felt as one drastic drop.
So… is your site mobile friendly? Find out here. If it isn’t and you’d like to talk to someone about what can be done to make your site mobile friendly, email me at [email protected] and I’d be more than happy to help you out. Thanks for reading, hopefully you don’t throw your phone like I did after reading this!