Over 60% of people say that they will not buy from a company that has a “bad” website experience. But what constitutes a “bad” website experience? It isn’t just about load speed, content and photos. Here are 4 easy items that have a major influence on customer’s buying potential from your webstie:
- No contact information. If a customer can’t easily find a phone number, address or email chances are they will move on to your competition immediately and you’ve lost a potential sale. Make sure these are displayed prominently throughout your website and on your Google My Business knowledge card.
- Outdated contact information. Maybe worse than no contact information, is the wrong contact information. If you’ve moved and send a potential customer to the old address, you’ve lost a sale and chances are they will go to a competitor. If your phone number has a typo in it, that customer will go to the next link — your competition — and you’ve lost another sale.
- Not a mobile friendly website. 71% of all digital consumption in the United States is from mobile devices! That means if your website isn’t designed for a mobile user experience, you will lose customers because it is not easy for them to navigate on your site.
- Product and service information isn’t readily available. – People are visiting your website for information. Make sure it is clear what service or products you provide. Be specific and don’t be misleading.
If you’d like a professional to review your website for these 4 buying decision influencers as well as many others, you can get a FREE analysis at www.witdelivers.com/free.
You can also learn more about this topic by checking out our Flip Chart Friday video.