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You’ve probably already noticed that a lot of websites have spots for banners and links that redirect to other websites. If you’ve seen these ads, you already have some idea of what pay-per-click advertising is. You might not know, though, how to harness this type of advertising to market your company.
That’s where we come in.
Pay-per-click, or PPC, advertising is an internet marketing technique used to drive traffic to websites. With this marketing model, advertisers pay the website owner every time their ad is clicked. Essentially, this model allows business owners to buy website visitors rather than relying solely on organic visit.
Effective keywords are an essential part of successful PPC marketing. The right keywords are those that generate the most traffic, so successful PPC advertising relies on master the arts of keyword research, grouping and organization. Basing your efforts on actual keyword traffic and goal conversions makes PPC advertising campaigns cost effective.
Local Service Ads (LSA) are the newest form of paid advertising offered by Google( it’s the golden ticket to get you “Google Guaranteed” with the coveted green check mark). This platform takes much of the guesswork out of choosing which keywords to target, which big strategies to apply and how much to spend. In fact, utilizing LSA will allow you to only pay for good leads (yes, you don’t pay for bad leads – Google will refund you).
If you’re interested in getting ahead of your competition with LSA, reach out to us now. We offer LSA setup and management as an add-on service to our other badass services.
Here at Wit Digital, we’re experts when it comes to PPC management. Our top priority is getting awesome conversion rates by using the right keywords. We use Adwords management software to provide fast and impressive results for our clients, and we will make sure you’re getting the most out of your PPC marketing budget.
When you choose us for your PPC management needs, you’ll see your customer base start growing almost immediately, and people who are looking for your services and products will be sent directly to you. We specialize in creating and managing PPC campaigns that get noticed and, more importantly, get results.
Ready to get started on your next PPC campaign? Contact us today to speak with a pay-per-click advertising expert! Call 800-444-8957.