MARKETING FOR ELECTRICIANS WHO THINK BIGGER

Hey y'all, I'm Judd Robertson and I am the owner of Mighty Pine. We are based here in Golden, Colorado, and we've been with Wit now for a couple of years. It's been a wonderful experience and I'm looking forward to a very long partnership. So when we were searching for some type of marketing partner, there's a long list of options out there, right? And we've been with our existing group for a couple of years and what I noticed and what I was missing were several different things—and one of which where Wit just comes through on in spades is communication. So often times you pay your services each month, you don't really know what's happening, you don't really know what's going on. Sometimes you review a monthly worksheet of different cost per leads and things like that. And that's all fine and good, and honestly, that's kind of the bare minimum expectation. But really what I was looking for was more of a partner. So how are we executing things? What's our vision? What's our strategy? How are we working through this day to day, week to week, month to month? And... I've gotten that through and through. It's been a wonderful relationship so far where I feel as though there's true alignment. They actually understand who we are. We're not just a cog in a wheel, we're not just another box, we're not just another company. And candidly, we're smaller than a lot of the companies that they work with, but I've never felt that way. I've always felt like a high-priority customer. And we have a true alignment on vision. I mean, even just recently, we were talking about things that are separate and apart from what they do well. And that was one thing too, where they're not a... a jack of all trades, master of none. They will tell us what they're good at, they will tell us what they're not, and they focus really, really well on what they're good at and they do a damn good job there. So... but part of that is, I am... I like to think I'm a decent marketing guy, I understand the concept of it, but what I need to know is how each piece of the puzzle fits together. And uh, what they've done is been a consultant even though they didn't necessarily need to be. So while we focus on digital, SEO, pay-per-click, those type of things with Wit, I can talk globally about strategy. About what we're working on, "Hey, we've got this over here, here's some of the messages we're trying to do." And then how can we incorporate that into some of our digital strategies? So it's not just a hodgepodge of just shooting arrows wherever they need to go. This is truly, "Okay, here's globally what we're trying to do, here's how this piece fits in the puzzle." "Hey Judd, I would suggest doing this over here on this side. I would not suggest doing this over here on this side." It's honestly something that I was hoping for, 'cause we don't have a Chief Marketing Officer—you're looking at him—um, and I need to have that type of consultancy to really have each dollar we spend be effective because we don't have a massive marketing budget. And uh, it's just been wonderful to be able to have that each and every day, each and every month. So, when we're talking to Paige, when we're talking to our team, when we're talking to our individuals—whether it's our internal team members or externally with them—I just feel as though we have a wonderful relationship and I'm thrilled to call them partners and friends.