In August of 2017, Google started letting certain uses, called “local guides,” submit videos to business pages. Local guides are people who do a lot of ratings and reviews. These are the folks who submit photos, answer questions, etc. The videos they were allowed to upload have included reviews or images of the building itself, permitting people to see the interior and know what to expect when they arrived.
Within the last week or so, Google has started allowing businesses to post videos, too. This has the potential to be an amazing tool for business owners! Imagine being able to post videos of things that local guides didn’t have access to or didn’t choose to post. It could become a way for you to offer potential customers your own perspective on your company or to show customers your internal culture.
This is a feature that Google is still testing and that hasn’t been rolled out across the board, so don’t worry if you can’t do it yet. At Seequs, we are already watching this feature to see how it helps businesses, how they choose to use it, and what the results of these videos are. As the feature becomes more widely available, we plan to help our clients utilize it for the best results possible.
If you have any questions about how to use this well or what it could potentially offer you, give us a call. We’ll walk you through your options and figure out how you can use these videos to attract customers to your business.