by Annabelle Goettl

DEBUNKING THE SEO MYTH: Will switching agencies or launching a new site tank my SEO?

1 min read

Common Concern:

There is this common misconception that transitioning between SEO agencies or launching a brand new website can have a detrimental effect on your Search Engine Rankings (SEO). There is an abundance of anxiety and false beliefs surrounding this myth.

There is this additional common belief that it takes about 6-8 months to recover your SEO performance after making these changes.


Wit’s founder, Stephen Christopher, clarifies in his most recent social media PSA that while some people may experience a drop in their SEO rankings, it does not have to be this way. Properly managing these transitions should not negatively impact your SEO. There are strategies to maintain and even improve your rankings during transitions.

Cause Identified:

Most agencies tend to follow a very rigid process that does not take into consideration the current performance of your site. Instead of assessing what is already working, these agencies claim to have a better SEO method but avoid the complexity of integrating existing strategies. Agencies often wipe the slate clean, disregarding successful SEO practices currently in place. This can lead to a temporary drop in rankings.

Wit’s Approach:

Wit begins by thoroughly examining your site’s current performance, identifying strengths and areas for improvement. We incorporate existing successful SEO strategies into our overall plan, ensuring a seamless transition that leverages past successes.Our team continuously monitors the results and makes data-driven tweaks to optimize performance and adapt to any changes in search engine algorithms.


The myth that switching agencies or launching a new site will harm your SEO is simply not true.

With a strategic and thoughtful approach, you can maintain and even improve your SEO rankings during transitions.

Trust an agency that takes the time to understand and integrate your existing SEO efforts.

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