Big Changes to Google Ads: What Home Service Businesses Need to Know

Google is making some important updates to how their ads work, and it’s something every home service business should be paying attention to. Starting in 2025, Google will replace Video Action Campaigns (VACs) with something new called Demand Gen campaigns.

This isn’t just a name change—it’s a big shift that could help your business reach more people, tell your story better, and connect with the right customers. Here’s what it means for you and why it matters.

What’s Happening?

Video Action Campaigns, which many businesses use to run ads on YouTube, are going away. Google is replacing them with Demand Gen campaigns, which will:

• Let you use both videos and images in your ads, all in one place.
• Show your ads to more people on platforms like YouTube, Gmail, and Google Discover (that’s the news feed on some Android phones).
• Help you target specific groups of people, like homeowners in your area or people interested in home improvement.

By the middle of 2025, all video action ads will automatically switch to this new format.

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Why This Matters to Home Service Businesses

If you own a home service business, like an HVAC company, plumber, or remodeling business, these changes can help you STAND OUT!

Tell Your Story More Effectively:

You can now combine videos and images in one ad. For example, you could show a quick video of your team fixing a furnace and pair it with a photo of a special offer. This makes your message more engaging and helps customers trust you.

Reach More People in Your Area:

Your ads won’t just appear on YouTube—they’ll also show up in Gmail and Google Discover, reaching more people who might need your services. Whether it’s a homeowner planning to upgrade their bathroom or someone dealing with a clogged drain, your ad could be the first step to getting their business.

Target the Right Customers:

With the new system, it’s easier to find the people most likely to need your help. You can focus on homeowners in your town or people searching for services like yours. This means less money wasted on ads that don’t reach the right audience.

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Ready to Stay Ahead?

Whether you’re new to online ads or already running them, these changes are a great opportunity to grow your business. If you want to learn more or need help, our team is always here to chat. Let’s make sure your business doesn’t get left behind!