If a significant chunk of your business comes via your website, waking up to discover a massive traffic drop can feel like your worst nightmare. However, you don’t need to panic. Most traffic drops have an explanation and, once you know why your traffic dropped, then you can fix it. Here are some things to … Continued

A lot of people find Facebook ads creepy, especially when they clearly know more about you than you’ve told them. From a personal point of view, this might be true. Facebook knows where you live, how long you’ve lived there, what kind of car you drive, what you’ve charged on your credit card, the websites … Continued

Writing Awesome Ad Copy No matter where you place your ad, it’s important that your copy is attractive to both users and search engines. Here are some ideas to improve your online ads and get more business. Highlight Your Distinctions Make sure you pinpoint what makes your business unique, especially when it’s compared to your … Continued

SEO vs. PPC: Where to Invest for Business Growth Many business owners wonder whether it’s better for them to invest in Search Engine Optimization (SEO) for their website or in Pay Per Click (PPC) advertising. They know that they have a limited budget and they need to get their name out there, but they’re not … Continued

In August of 2017, Google started letting certain uses, called “local guides,” submit videos to business pages. Local guides are people who do a lot of ratings and reviews. These are the folks who submit photos, answer questions, etc. The videos they were allowed to upload have included reviews or images of the building itself, … Continued

If a Search Engine Optimization (SEO) company ever tells you, “We can get you on the first page of Google…” – RUN! There is no way to guarantee rankings. Google is constantly updating its algorithm at a rate of 400 to 500 times per year. So, what works today may not work next week.   … Continued

Check out this Wit Wednesday with Shayna dropping some mad knowledge on 4 trends you should be adding to your marketing strategies for the new year! Check out her points below. 1) Chatbots- The possibilities are endless with chatbots! As they become more refined and responsive to your users, their capability to respond more effectively … Continued

  What is content? This week, published author and Wit’s Digital Services Manager, Nicole talks about the importance of content on your website. Click HERE to watch her full explanation! This is referring to anything written or visual on your site such as: the logo, page headers, blogs, paragraphs, videos, your call to actions buttons … Continued