If a Search Engine Optimization (SEO) company ever tells you, “We can get you on the first page of Google…” – RUN! There is no way to guarantee rankings. Google is constantly updating its algorithm at a rate of 400 to 500 times per year. So, what works today may not work next week.
SEO companies who make these empty promises most likely buy links. Google defines buying links as “exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a ‘free’ product in exchange for them writing about it and including a link.” It’s a short-term solution that will have a negative impact on your website. Google is constantly discounting spam websites that add no value. If your SEO company takes part in this approach, you run the risk of getting slapped with a penalty. This penalty removes your website from Google’s index and drops your search rankings significantly.
Factors That Go into Ranking Well
The following factors go into ranking..and ranking well:
- NAP (Name, Address and Phone Number)
- Website speed and load time
- Links to your website (When another website links to yours, it creates a signal to other websites and content creators that you are a credible resource.)
Remember, SEO isn’t a sprint; it’s a marathon. Initial SEO results take 4-6 months; patience is key. And trust us when we say, it is a gift worth waiting for when the efforts result in a high return on investment (ROI).
We’re constantly staying up-to-date with Google’s latest algorithms and trends. If you’d like more information on SEO, and selecting the right company, reach out to us! We’re always happy to help.