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The 5 Keys To Leveraging Voice Search for Local Businesses
by Davis Snedeker -
September 6, 2020 
- Google Assistant, Siri, and Alexa take up comparable market share, so businesses should aim to adapt to all three assistants whose algorithms are drastically different.
- Alexa cannot return results for each fourth question, implying that this is mainly a home-based device that understands voice commands but is not intended for running search queries.
- The average answer length for all analyzed assistants is 23 words, and Google Assistant devices return the longest answers, at 41 words.
- With Google-run devices, businesses can apply the “regular” local SEO logic by polishing their Local Pack presence and tweaking their content to match the more natural language of voice search queries.
- To be present among Apple’s Siri replies, businesses have to aim for higher Yelp ratings and more positive customer reviews. Having a 4.5/5 Yelp rating with the biggest number of reviews will turn any business into the most popular local spot in Siri’s eyes.