The 5 Keys To Leveraging Voice Search for Local Businesses
by Davis Snedeker -
September 6, 2020
Google Assistant, Siri, and Alexa take up comparable market share, so businesses should aim to adapt to all three assistants whose algorithms are drastically different.
Alexa cannot return results for each fourth question, implying that this is mainly a home-based device that understands voice commands but is not intended for running search queries.
The average answer length for all analyzed assistants is 23 words, and Google Assistant devices return the longest answers, at 41 words.
With Google-run devices, businesses can apply the “regular” local SEO logic by polishing their Local Pack presence and tweaking their content to match the more natural language of voice search queries.
To be present among Apple’s Siri replies, businesses have to aim for higher Yelp ratings and more positive customer reviews. Having a 4.5/5 Yelp rating with the biggest number of reviews will turn any business into the most popular local spot in Siri’s eyes.
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