The Importance of a Great Navigation Bar and Why Partnering with the Right Agency Matters

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Your website is the digital storefront for your home services business, and its design plays a significant role in converting visitors into customers. Among all its components, the navigation bar holds particular importance. It’s not just a tool for directing visitors—it’s a reflection of your business’s professionalism, customer focus, and commitment to delivering a seamless … Continued

Boosting Your Local SEO: Why Community Involvement Matters

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At Wit Digital, we know that for home service businesses, being seen as a local authority is key to success. Our Director of SEO, Sarah, shared invaluable advice in our latest social media video: Getting involved in your community isn’t just good business, it’s great for SEO. Here’s how your local engagement can make a difference for … Continued

SEO Myth #3 Busted: Rankings ≠ Calls in Local SEO

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In the realm of local SEO, businesses often fixate on their search engine rankings as the ultimate measure of success. It’s easy to understand why: higher rankings theoretically could mean more visibility, which should translate into increased website visits, inquiries, and overall more customers. Right? False- the reality is much more nuanced than that. Reality … Continued

Is Expanding Your Digital Presence the Next Step for Your Business?

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In today’s highly competitive and fast-paced digital landscape, the importance of a strong online presence cannot be overstated. As businesses continue to navigate the evolving market, the question arises: Is expanding your digital presence the next step for your business? Benefits Increased Reach and Visibility: Expanding your digital presence allows your business to reach a … Continued

Passion Vs. Profit: Striking a Balance in Your Career

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The age-old debate of pursing passion versus chasing profits is expertly tackled in the first episode of Wit’s Digital Dialogues with Stephen Christopher and Andrew Olson. In this episode, Andrew asks a pivotal question: “ Can you cultivate passion within your daily tasks?” The Key to a Fulfilling Career:  The key to a fulfilling career … Continued

Google Business Profiles: The Buzz Around the Shutdown – What You Need to Know!

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IMPORTANT NOTE: THIS INFORMATION IS RELEVANT ONLY TO INDIVIDUALS WHOSE MAIN WEBSITE IS HOSTED ON GOOGLE BUSINESS. As of March 2024, there have been changes regarding websites created through Google Business Profiles. These changes affect how customers interact with your online presence and require action from business owners to ensure a smooth transition. Let’s dive … Continued

How to maximize your home service LSA performance

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LSA (Local Services Ads) on Google can send you tons of leads. But if you’re not doing it right, you’re probably losing out on some new customers and wasting your cash. Here are some tricks and tips to make sure you’re maximizing LSA. Complete your LSA profile Make sure your business profile is completely filled out … Continued

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