Are you a business badass? Make sure everyone knows it.
If you’re reading this, you’re probably interested in getting good online reviews for yourself or your business online. Since the majority of customers search online for reviews before making a purchase or hiring a company to do business with, it’s imperative that you invest some thought into obtaining stellar reviews.
A lot of online marketers love to talk about the importance of reputation management, getting reviews and presenting yourself in the best possible light through the use of digital assets. In theory, these are great concepts, but execution can be harder than it seems if you don’t have the right mindset. Most business owners are still wondering how to get 5 star reviews from their clients on the regular. And by good, I mean a non scammy, 100% authentic review that comes from the heart of a truly happy client, that move people reading them to the point of wanting, even begging, to hire you for themselves!
Recently we set a few goals internally here at Wit Digital. One of mine was to get another 5 star review for the agency (another was to stop drinking sugar laced coffee, but alas, I’m still working on that one). I hit my review goal within a week of setting it, and again about a week later. Not only were they 5 star reviews, but they were easy. as. hell. to get. By now you’re wondering how it’s done.
It’s simple- be a badass at whatever you do, every time you do it. If you try to present yourself as being professional in every client interaction while hiding your true nature, you’re not a badass. If you are all business and no fun, you’re not a badass. If you treat your clients nicely just to get a good review out of it, you’re not a badass. If you don’t deliver results, you’re not a badass. You get the picture.
It’s all about mindset. If you love what you do, are good at it, and have fun with it, your clients are going to notice. When they do take notice, all you have to do is ask. It’s a two pronged approach- your bad assery will be noticed, but if you want something, grow a pair and ask for it (it helps to say please and thank you, like yo mama told you).
Asking for a review in a vacuum situation won’t achieve anything authentic. Sure, clients are happy most of the time (if you’re awesome) and would probably write you a review if you pushed them to. But is it a super amazing review that people will get excited about reading it or drive them to pick up the phone? Probably not.
This next part is key, so put down your pumpkin spice latte and read on. I’m talking about that moment when you’re on the phone with your client, and they’re so excited you can feel them smiling, they’re thinking how lucky they are to have you on their side, and in turn, you’re feeling so content at being able to deliver some amazing results. This is the moment you ask for the review and the emotion is what makes the difference. What review would you rather have? 5 stars and no text, or “Amazing! Amazing! Amazing! Where would we be without them! “
Deliver amazing results all the damn time and getting mind blowing reviews will come easy. I promise. (And if they don’t, you can buy me a beer so I can figure out where you’re going wrong. I drink porter, and yes, deliveries at Wit Digital are welcome).
In my most recent review situation, I delivered exceptional service to a client of ours, who thanked me profusely over email. I immediately responded, and was upfront about what I wanted (a review for my agency) and why (it was part of an internal goal) and also included a link to make it simple to do. The client complied immediately, with this review:
It’s as simple as that. If you’re not operating on all cylinders at all times, don’t even think about it. If you’re excited about life, your job and delivering amazing results to your clients, this will come easy to you. First- deliver, second- request. It’s that easy. Now, get back to work, badass!