What You Need to Know About Google Local Services

Google’s latest advertisement tool is Google Local Services (formerly known as Google Home Services) ⎼ an ad platform designed to easily connect trusted home service businesses with consumers. It’s creating a lot of waves in the home service business world. Our Director of Client Success, Noah Johnson, says “the possibilities are huge…opportunity is here.”

How Local Services Will Benefit Your Business

Local Services is designed to easily communicate with and manage your interactions with consumers. According to Google, the following are benefits of utilizing Local Services ads:

• Be seen at the top of the first page of Google search results
• Connect with consumers when they are most likely to book your services (e.g., searching for services you provide)
• Personalize your profile and communicate instantly with the easy-to-use desktop and mobile app
• Build trust with Google Guarantee badge
• Only pay for leads related to your business and the services you offer
• Only hear from consumers who select you amongst your competitors

What Businesses are Eligible for Local Services

As of now, Local Services is only available for businesses in the home services industry, such as:

• Electricians
• HVAC
• Plumbers
• Garage door services
• Locksmiths

Where Local Services is Available

By the end of this month, Google Local Services will be launched in every region of the United States. It’s currently available in the following cities:

• Atlanta, GA
• Baltimore, MD
• Boston, MA
• Charlotte, NC
• Chicago, IL
• Cincinnati, OH
• Dallas, TX
• Denver, CO
• Detroit, MI
• Houston, TX
• Las Vegas, NV
• Los Angeles, CA
• Miami, FL
• Minneapolis, MN
• New York City, NY
• Orlando, FL
• Philadelphia, PA
• Phoenix, AZ
• Pittsburgh, PA
• Portland, OR
• Riverside, CA
• Sacramento, CA
• San Antonio, TX
• San Diego, CA
• San Francisco, CA
• Seattle, WA
• Stockton, CA
• St. Louis, MO
• Tampa, FL
• Washington DC

Ultimately, Google Local Services is a paid lead generator; your business will gain power and influence by jumping on board and incorporating it into your Pay-Per-Click (PPC) strategy. By achieving the right mix between your paid efforts on Google Local Services, Google Adwords, and Facebook, you can implement a truly powerful paid strategy that can be a game changer in helping you achieve your business goals!  Get a leg up on your competition and submit your business information, so when it’s available in your area, you will be one of the first to get accepted and have a better chance of showing up at the top of search results.

As always, reach out to us if you have any questions. We can help you rework your current marketing mix and come up with solutions to help you grow and maximize results with Local Services. We’ll continue to keep you informed as new updates surface; we’re here to help.