Keywords versus Conversion

Google has 3.5 billion searches per day!  And, 15% of those searches are unique.  This means that 525 million searches per day have never been searched before. Aligning your keywords with those searches in order to get conversions requires some planning. First, Google looks not only at the search words and your website’s keywords but … Continued

Google issue with indexing new content

  At Wit, we’re always emphasizing how important it is to add fresh and timely content to your website – it helps you rank higher and gain the trust of your customers.   If you’ve noticed a decline in your website traffic in the last couple of weeks, don’t panic. Google recently experienced an issue … Continued

Google Releases June Core Update and Announces July Update

Google released a broad core algorithm update on June 2, 2021. This will be followed by another core update in July. Later today, we are releasing a broad core update, as we do several times per year. It is called the June 2021 Core Update. Our guidance about such updates is here: This will be … Continued

What is Metadata: Why is metadata important?

  When I first got into SEO all I heard was meta this and meta that. Everyone seemed to be speaking a foreign language, but all I did was nod my head and play along. I waited too long before I asked the question, what is Metadata!? A quick Google search explains it as “data … Continued

Online reviews and internet marketing

Almost daily I’m checking online reviews. I’m not checking on reviews for work, I am getting feedback from people to attempt to find the best value for my hard earned dollar. I’m always looking for new places to eat and always in search of the best of EVERYTHING. Most of the time I won’t believe a … Continued

SEO vs. Online Marketing: What’s The Difference?

The first thing most people think about when it comes to online marketing is search engine optimization (SEO). The truth, however, is that SEO is a part of internet marketing and something that should be considered as part of your online marketing plan but it should not be the only thing in that plan. Although … Continued

Website Traffic is Worthless

More specifically, traffic to your website is worthless without conversion.  No matter how many visitors you have to your site, they aren’t worth much if they don’t call you, ask for information or otherwise engage with you.   Here are 6 things you can do to get more conversions: 1. Decide the top 3 objectives … Continued

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